Our Story
We are growing one-of-a-kind roses to help the world and its people to flourish and thrive
About Rooftop Roses
Rooftop Roses is an initiative from social enterprise, The Beautiful Bunch. Focusing on the cultivation of locally-grown flowers, Rooftop Roses provides training in horticulture and sustainable farming practices for young women from refugee backgrounds experiencing barriers to employment in Australia. The growth, harvest, and sale of our roses, will provide The Beautiful Bunch trainees with additional skills and income, and crucially, prepare them for employment in the rapidly changing workforce of the future.
The project is focused on growing local roses hydroponically, with minimal impact on the earth. Our aim is to produce Australia’s finest roses with unrivalled environmental credentials and long-lasting social impact for the young women growing them. Rooftop Roses promotes urban agriculture and sustainable farming practices, and is committed to sharing our research and experiences in this space.
About Our Founder
I am passionate about creating meaningful employment opportunities for marginalised women to grow the skills, self-confidence, and financial independence they need to fulfil their dreams. In 2020, I started The Beautiful Bunch, a floral social enterprise supporting young women from refugee backgrounds to overcome the barriers they face in finding employment, and to enter the Australian workforce for the first time.
I am an advocate for using the power of business to create a more inclusive and sustainable economy, and in 2023 began a research project, Rooftop Roses, to explore the viability of growing local roses that are good for people and the planet. We have launched this initiative to provide skills and employment for the young women we work with, to create much-needed positive environmental change in the industry, and to celebrate the phenomenal beauty of the natural world.